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Born Jeffrey Atkins on February 29th 1976, Ja Rule’s career began in 1993 when he joined the band Cash Money Click. He claimed that the name “Ja Rule” was just a name that his friends called him when he was younger. His debut came in the form of Mic Geronimo’s “Time to Build” in 1995, which featured Jay-Z and DMX. Later on, in 1998, Ja Rule signed to Def Jam.
“Venni Vetti Vecci” was released on June 1st 1999 and immediately went to number 3 in the Billboard 200 chart. It sold a staggering 184,000 copies in its first week, and later achieved Platinum Certification. The first single released of the album, “Holla Holla” went to number 35 on the Billboard Hot 100 chart. Ja Rule led the release of his second album with the single “Between Me and You” which featured Christina Milian. The song peaked at number 11 on the Hot 100, whilst the second single “Put It on Me” reached number 8. When the album “Rule 3:36” was finally released on October 10th 2000, it debuted at the top spot of the Billboard 200, selling upwards of 276,000 copies in the first week. It eventually earned a Grammy nomination and was certified 3x Platinum.
“Pain Is Love”, released on October 2nd 2001 was hailed as one of the most successful albums of Ja’s career, being responsible for three top 10 singles, with two of which reaching number 1. The leading single “Livin’ It Up” peaked at number 6 on the Hot 100 chart, also a remix of Jennifer Lopez’s “I’m Real” topped the Hot 100. The first week of sales were in excess of 361,000, and like it’s predecessor would be certified 3x Platinum. In 2007, 3.6 million units had been sold. From “The Last Temptation” released on November 19th 2002 until “R.U.L.E” released on November 8th 2004, Ja Rule maintained his chart success with the albums being top ten successes on the Billboard 200 chart. The former achieved Platinum Certification.
Avis
If we’re brutally honest, Ja Rule has probably spent the past few years wondering precisely where it all went wrong. Back in the early noughties, he was a global star, with his triple-platinum Pain Is Love LP topping the charts in the U.S. and hitting number three here in the UK. Hit singles like ‘Livin’ It Up’ and ‘Always on Time’ made him the star of Irv Gotti’s Murder Inc. Records, but you can probably trace the beginning of his downfall to the critically-mauled The Last Temptation in 2002, which lacked a killer single (although packed a dreadful one in ‘Mesmerize’.) Ja would never again hit the same commercial heights as Pain Is Love saw him achieve, and in the late noughties, things got worse as he found himself in legal trouble that culminated in him being jailed for two years between 2011 and 2013. Shortly before he began his prison term, he played low-key nightclub sets in provincial UK cities like Sheffield, a far cry from the arenas he used to pack out. Since leaving jail, though, he’s begun to turn things around, and was due to play London with Fat Joe and Twista before a last-minute visa issue forced the show’s cancellation; expect him back playing hit-packed sets before long, but don’t hold your breath for a return to the charts for one of hip hop’s fallen giants.
Joeg_67
Jeffrey Atkins better known by his stage persona Ja Rule is not a regular performer on the hip hop live circuit partly due to his various other commitments yet whenever he does play he is assured to bring a nostalgic set packed with hits from his heyday. At a point, Ja Rule was one of the most influential and successful hip hop artists in the United States. Yet the music market proves to be a cruel thing and as quickly as his singles and albums ascended the charts, they later descended at equal velocity.
Therefore tonight Atkins knows to focus on older tracks such as 'Put it On Me' and 'Always on Time' in order to have the crowd bouncing along at his feet. He proves himself as a lyricist with a couple of new tracks including 'She Tried' yet quickly returns to the classics so as not to lose the pace he had earlier worked for. The crowd cheers and shouts when Ja addresses them and asks them if they are ready to jump for a finale of 'Mesmerize' which goes over absolutely brilliantly.
sean-ward
Ja Rule has been a big name in the music industry for years now, starting out in band Cash Money Click back in 1993. He has since gone on to achieve monumental solo success as an upstanding R&B and hip hop artist in his own right. One of his most prolific singles is arguably the hit ‘Always on Time’ featuring R&B sensation Ashanti (with whom he has collaborated a few times). Ja rule dominated the 90s and early 2000s with his old school classics and smooth tunes. I have been a fan of Ja Rule for a long time, having listened to him frequently on my oversized CD player, and have screamed with excitement every time one of his songs is played on R&B night in my uni club. To actually watch him live, smooth and cool as ever, and hear ‘Mesmerize’, ‘Put it on Me’ and ‘Livin it up’ in real life was an incredible experience. Ja Rule’s voice is still as famously gruff and deep as ever and his music has certainly stood the test of time.
sabraziz
Its was tight I just wish I could have shake his hand and huge Ashati and ja and Ashanti please comeback y'all shut in down!!!!!!! ☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺ I got both of y'all on my Ig and Facebook and twitter my name is Mercedes Davis Love y'all
mercedes-davis
Fantastic, Ja Rule and Ashanti are fucking unstoppable, they played all the crowdpleasers and generally killed it. Can't wait to see them again if they ever come back to Perth.
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