East 17 began when singer and songwriter Tony Mortimer absolutely aced a record label showcase with London Records. The label weren't looking for a solo artist but knew talent when they saw it, so they signed Mortimer up and decided to form a band around him, deciding on Terry Coldwell and John Hendy to join him. All three of the band members hailed from Walthamstow, a north-eastern district of London, and so the band was named after their post-code, East 17. The final piece of the puzzle came during the recording session for the band's first single, when Brian Harvey, who had been employed as a back-up singer and dancer originally, was overheard singing away from the mic. Astonished by his singing voice and very aware of his charisma, Harvey was promoted to lead vocalist, and the classic line up of East 17 had been formed.
Mortimer was trusted to write the band's songs, and while Harvey sung the lead vocals, Mortimer was the band's rapper. They soon built up a reputation for themselves as the harder, cooler, more street-wise alternative to the other boy-band on top of the world of British pop music, Take That, and right off the bat, they were an absolutely huge deal. Their debut single, 1992's “House Of Love”, was a top ten hit in the U.K that also charted solidly all over Europe, even hitting number one in Sweden, and their debut album, 1993's “Walthamstow”, rocketed to number one as well. For the rest of the 1990's very few bands came close to matching the success of East 17, who scored twelve Top 10 hit singles on the UK charts in 6 years. However spectacular this run was, it was nothing compared to the band's breakup.
In January 1997, Harvey claimed in an interview that “It's cool to take drugs”, and that “Ecstasy can make you a better person”. While East 17 were seen as the cool boy-band, this was still a step too far, and the media were soon baying for his blood, even tying his statement into the tragic case of Leah Betts, a school girl who had died after taking MDMA two years earlier. Harvey, understandably, was sacked and Mortimer left a couple of months afterwards. East 17 were dead, but in 1998, Coldwell and Hendy invited Harvey back into the fold to start the band up again, renaming themselves E-17 in the process. The band had some initial success, with their first single “Each Time” hitting number 2 in the charts, but they couldn't last after public interest in the new project waned, and they split up in 1999.
Over the 2000's, the band were constantly trying to reform and failing due to the existing friction between Harvey and Mortimer, both of whom were trying to start solo careers due to varying degrees of success. In the end, Coldwell and Hendy found that the best way of bringing East 17 into the 21st century is by not having Mortimer or Harvey in the band at all. In 2014, they added Robbie Craig as their new lead vocalist, and have seen more success as a live act around the U.K and Europe than they've done in over a decade. While it might be an exercise in nostalgia for most, that doesn't mean that a night with East 17 isn't a hell of a lot of fun, and that's what this pop music lark is all about in the end. For that, they come highly recommended.
Brian Harvey - the man who, for all intents and purposes, has served, on and off, as the frontman of East 17 for the past couple of decades - is a man who can reel off a great many achievements over the course of his life, chief amongst them running himself over with his own car after he leant out of the driver’s door to be sick, having consumed a frankly gluttonous lunch of three jacket potatoes with tuna and mayonnaise. When it comes to the band themselves, though, you have to credit them with being far more than just the guys who wrote the Christmas hit ‘Stay Another Day’, a track notable for sounding festive, and yet not actually having any lyrical content that pertains directly to the event itself. Sure, that track - which was a Christmas number one for the group in 1994 - represents their commercial peak to date, but it’s also true that they’ve sold in excess of 1.8 million records worldwide, and have continued to live on in the public consciousness well past their commercial heyday. Today, they remain a going concern after reuniting in 2006, and released their fifth studio album, the considerably rockier Dark Light, back in 2012.